Italian towns vie to attract celebrity renovators like Alan Carr to drive British demand for one-euro homes

iNews. 16 May 2023

For Italian towns fighting for survival as local populations plummet, celebrity attention can be the difference between life and death.

Local administrations in Italy have been trying for years to lure newcomers by putting dilapidated houses on the market for €1, and now a growing number vying to snare celebrity buyers to drive demand for the run-down homes.

In a recent eight-part BBC documentary series, TV personalities Amanda Holden and Alan Carr renovated houses they had bought in the picturesque Sicilian town of Salemi for a euro each.

Read more here. 

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